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NEW ARRIVALS: MISBHV

"MIDNIGHT COWBOY"

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NEW ARRIVALS: RODEBJER

FW19 COLLECTION: CHARMED

Cities and ports as cultural melting pots, was the starting point for Fall Winter 2019. The assertive Rodebjer woman is a modern nomad, finding her inner strength in the trio of spirit animals; crane, the scarab-beetle and the snake, drawing on their diverse qualities as a source of energy. Combining rich minimalism and strong silhouettes, this collection encapsulates the traveling free spirit.
e cultural symbolism and associated qualities a ached to each spirit animal are revealed through cuts, fabrics and rich colour palettes, reflecting Rodebjer’s innate spirituality. The crane and the scarab-beetle are represented directly in the collection’s prints, jacquards and accessories, while the snake can be seen in the clasp of a belt and cuts in select designs. A silk evening dress with a drop shoulder and elegant high neckline is elevated by an intricate Scarab-beetle print.

Outerwear includes a versatile unlined coat; scuba navy within and printed with oversize checks, bridging the trans- seasonal twilight zone between a light layer in autumn and an indoor coat for winter. Another new, statement coat is realised in camel, black and imperial blue, featuring a collarless neckline with so, exagerated sleeves.
Occasion pieces are reimagined for the Rodebjer woman’s quotidian wardrobe, with decadent blouses, organza dresses, dramatic cuts and silhouettes ending their way into new environments. Modern workwear, in the form of suits and sets, are updated in jewel tones
as well as rich, geometric, textured checks in minimalistic cuts. The colour palette includes cobalt blue, fuchsia and mustard yellow, balanced with earthy burnt reds, cooling mint and off white.

 

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NEW ARRIVALS: AVNIER

Come discover the Fall Winter Collection: ÁTHLOS.

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NEW BRAND IN STORE: ÁERON

DESIGNED, CRAFTED AND BORN IN BUDAPEST

The designer, Eszter Áron was born in 1981, in Budapest, Hungary, into a textile dynasty with generations of tailors. From a very young age on, Eszter was exposed to a creative and artistic environment, since she started traveling with her mother to textile, fashion, and art fairs around Europe. These impulses and impressions along with her mother’s impeccable style have influenced her aesthetic evolution. Until today, her love for clean sharp lines with focus on fabric quality and exquisite craftsmanship is still the core characteristic and inspiration of her work.

When Eszter decided to choose her profession, she not only enrolled as a fashion design major at KREA Contemporary Art School in Budapest, but also decided to pursue a degree in Business Administration. She simply wanted to become a more well-rounded fashion designer to understand all aspects and angles of the fashion world. After she graduated with a double degree she started designing for the biggest and most popular brand in Hungary. Many of them received international praise and positive feedbacks, but after ten years of experience she wanted to take the next challenge and create her own brand where she can combine her extended knowledge of fashion and business together.

 

 

ÁERON’s design is characterized by the unique combination of superb quality, innovative craftsmanship, and effortless elegance. Every collection focuses on reinventing traditional tailoring technics while only using the finest materials such as a distinctive Japanese vegan suede that has become a signature fabric of ÁERON. The difficult balance of creating one artful package, where work and play harmonizes together, forms the minimal yet feminine sensuality of a decade-defining ÁERON look. ÁERON encompasses a rich variety of high-waist tailored pants, asymmetrical coats, oversize sweaters, and minimalistic dresses.

FOOTWEAR

NEW ARRIVALS: ZX 4000 4D

A HERITAGE '80S RUNNING STYLE IS REMIXED WITH AN ADIDAS PRIMEKNIT UPPER AND ADIDAS 4D CUSHIONING.

In the '80s, the science of sport and wearable technology were new concepts. The ZX running series adopted these ideas with a visibly technical design that became a hallmark of its style. In this version, an adidas Primeknit upper offers lightweight support. Staying true to the original innovative ZX spirit, the shoes feature a digitally printed midsole for long-lasting comfort with an open structure for airflow.

 

ENGINEERED FIT: adidas Primeknit upper wraps the foot with an engineered fit for targeted support that enhances movement

CONTROLLED ENERGY RETURN: Digitally printed adidas 4D midsole is precision crafted with light, oxygen and liquid resin for controlled energy return.

 

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HAPPY HOLIDAYS TO EVERYONE!