FOCUS: POLYTHENE OPTICS BY SAMUEL ROSS
It’s been a while since Samuel Ross announced plans for POLYTHENE* OPTICS, a sister label to A-COLD-WALL*. Since then, speculation around the brand has grown, and Ross launched the project last season. Discussing the brand, Ross explained that the POLYTHENE* OPTICS launch was “realigning with our mission statement, democratic design is part of that narrative. The goal is to exist in multiple rooms of the fashion community, POLYTHENE OPTICS* forms a democratic conversation which is much needed.”
Ross also detailed how the new label would contrast with his existing projects: “it’s intense, offsetting the delicate, concise nature of A-COLD-WALL* with the hyper graphic brash reactionary nature of POLYTHENE* OPTICS.” As well as being more graphics-focused, POLYTHENE* OPTICS is also more affordable than A-COLD-WALL*, and features more accessible looks, fabrics and silhouettes.
Jack Stanley for Hypebeast